360 Product Photography

Over the past few years, technology has not only been rapidly evolving but has also completely transformed the world of photography and e-commerce. With these changes businesses have been making the move to the online world and creating their own websites to sell their products from. 

However, since there are thousands of different e-commerce websites out there, and even more businesses moving to these platforms you need to ensure your brand stands out when you’re trying to sell your products online. 

One tool available to you is 360 degree product photography or 3D product photography as it is also referred to. Not only does this form of photography create an immersive experience for your customers but it also allows you to showcase a complete view of your product. This is a fabulous way to show your products unique features and also creates less questions from your customers as a result of them being able to see the whole product which also reduces returns.

With the right software 360 spins and 3D product photography can also allow your customers to customise products to their own liking for instance custom engraving options, colours etc. Having an engaging experience like this on your website can leave a lasting impression which will lead to increased website engagements, traffic and purchases. Your e-commerce website and brand will stand out more from your competitors who simply have one product image and view.

 So what are the benefits of 360 product spins/3D product Photos in more detail?

• Better Customer Engagement 

Having 360 spin/3D product photography on your website is a very modern and excellent way to make your visitors stay on your website for a longer period of time. This increased time improves your chances of making a sale to them and them also finding more items that they may like to purchase as well from your website

• Reduction in Product Returns 

No e-commerce company wants their products to be returned and with distance selling regulations this can become too frequent, this can cause trouble for your business. This is when consumers get the opportunity to use 360-degree view of a product, they’re less likely to return it. Having sent time viewing a product from multiple angles generally means that your customer is more familiar with the product before they have made their purchase and more sure that it is going to satisfy their need. 

• Improved Conversion Rates

Displaying your products in a 360 Degree/3D space you can increase your conversion rate simply because your users can see your product better. This is so important for products like Jewellery, electronics, and clothing for example where the products are expensive. This also gives your customer a chance to view all the details of your product when they are looking to purchase it.

Not only that, consumers tend to look at every minute detail of a product when they’re looking to purchase it. As a result, by providing 3D visuals, you give them the freedom to look at every side of your product, thus increasing their likelihood of buying it. With this in mind you need to get the best results so hiring a professional 360 photographer to capture these elements of your product is important.  

If you have a question or a product that you would like us to photography get in touch.

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